Owning a website is like owning a small business; there’s always something to do! Most websites are either businesses of their own, or an advertising medium for another type of business. Just like any property, a website requires regular maintenance. It’s easy to overlook, but if your website is not properly maintained, you may be penalized by search engines, and your rankings may drop in search engine results pages. If you own a motor vehicle, hopefully you check the tyres, brakes, radiator etc on a regular basis! Your website is like your car, it requires regular maintenance!
How often do you tweak your text? Is your text relevant, or is it out of date? Is it stuffed with keywords, or is it written naturally to benefit the reader? People will only be attracted to your site if they find it interesting! Regular website maintenance is essential to you site’s success.
When was the last time you checked for broken links? Broken links frustrate those people who are using your website. There are some great tools for fixing broken links. I found the Link Checker & Xenu Link Sleuth to be very effective to the ongoing maintenance of our sites.
Is your website W3C compliant? W3C is the standard for websites. Search engines may not be able to crawl your site if it does not comply with w3C standards. Checking to see if your site is W3C compliant is simple. All you need to do is run this simple test. Are you a business owner that wants your website to perform better, but don’t want to pay tens of thousands of dollars to your local web designer?
There are some great Search Engine Marketing companies who can help you ensure your website is functioning properly. A good SEO company should address all these issues as part of their service. Are you making the most of your inner page links? Do each of your pages link to other pages within your website? We have found that most website developers will build your website with the bare minimum framework and leave the rest to you. Unless you are a big corporation and can afford to contract or employ your own web designers, then you will probably be faced with the daunting task of having to do your own website maintenance.
It’s easy to overlook, when adding new pages to link to and from other relevant pages on your site. Are you checking your keyword density? Search Engines are regularly updating their algorithms. One thing they will check for is keyword stuffing. This happens when you write an article and stuff it with keywords in an unnatural fashion in an attempt to gain recognition. Search Engines are now more likely to view the content of your site and your inner pages as a human would. Make sure that all your pages have at least 300 words of text. Anything less than 300 words will have little or no benefit for your site’s performance.