If you want your website to rank well in search engines you must have a blog on your website. Blogs create fresh content and add pages to your website. You are probably already an expert in your field and everyone has a story to tell.
If you’re passionate about what you do and your business, then it shouldn’t be hard for you to think of a story to tell your customers on a
There are numerous sites that provide suggestions for topics that you can write that are relevant to your business. No matter what line of business you’re in, customers will appreciate hearing your story!
Make your content interesting and unique. Try to avoid copying other people’s content, as this will not assist you! There are numerous stories about bloggers who are now enjoying substantial income from their blogs. They have done this, simply by writing regularly on a topic that interest them and they are knowledgeable about.
Within your blog, you can create links back to other pages on your website. For example, have you seen our article on SEO for beginners?
Make sure you add an image that will grab a reader’s attention. A blog post is like an advertisement. It may be seen by thousands of potential customers. When you upload an image make sure your image has ‘alt image tags’ that are relevant to your post. Search engines can’t see
pictures, only the file name or the ‘alt image tag’ you add to the image.
And last but not least, add a link back to your posts from your newsletter. If you’re sending a regular e-newsletter to your customer base, are you linking back to your website in order to increase traffic? Or are you simply writing newsletter content in an email with no links and hence
no benefits to your website traffic?
I hope you enjoyed this post!